The basic requirements for the quality of color cosmetic packaging materials

There are two common business models for color cosmetic packaging today. One is the OEM model. The so-called OEM model is that cosmetic brand owners do their own design and work out their own style of packaging materials. The manufacturer is just the OEM. As for the design is the brand’s own in-house design department to do or additionally invited other design company to do it is not necessarily, both cases, but this has nothing to do with the OEM manufacturers. Manufacturers are only responsible for production, quality and quantity on time to complete the order. Overall well-known brands will mostly choose the way of processing. Because of the relatively large scale of well-known brands, brand positioning, planning activities and other aspects have a series of considerations. In addition, well-known brands have their own design department, to maintain the brand’s culture, series of products, etc., the design is generally not outsourced. These companies are also relatively strict requirements for manufacturers, most will require manufacturers to have various types of national requirements of licenses, certificates of conformity. Product delivery requirements are also more stringent. Although the requirements are strict, but because of the well-known brand orders, collection is guaranteed, the orders of such enterprises can be said to be various manufacturers want to fight to.

The other is the one-stop model. The so-called one-stop model is that the brand owner is only responsible for making the request and payment. The design is done by the processor. Niche brands usually choose this model. Because the niche brand it enterprise scale is limited, can do a limited number of things, they are usually just established not very long brand, in some aspects of the research is not very thorough, so will be more inclined to choose one-stop service.

But no matter whether it is the OEM mode or one-stop mode, the basic requirements for the quality of makeup packaging materials are the same:

1, spindle tube

The body of the spindle tube should be square, smooth, no cracks, burrs (burr), there should be no obvious scratches, and the color should be uniform. Spindle tube parts should be suitable for loosening and tightening, to ensure that the contents of the normal spin out or launch.

2、Makeup pen

Makeup pen barrel and pen set should be smooth, upright, not open glue, paint film does not crack. Makeup pen and pen set should be suitable for the coordination of elasticity. Make-up pen color should be uniform.