How often does it make sense to update cosmetic bottle packaging?

Many great cosmetic bottle innovations have long helped companies do business by increasing sales and building consumer loyalty to the brand. For recognizable cosmetic bottles, think of them as company logos, e.g. La mer. However, no matter how good the packaging bottle is, using the same bottle for a long time may be eliminated by the market. Therefore, companies should manage their product bottles accordingly. Below, we will discuss how we will determine whether or not cosmetic bottles need to be updated.

Every aspect of the operation should be scrutinized when launching the business of selling products. In terms of packaging, choosing the perfect product packaging bottles for your cosmetic products will more or less have a positive impact on the sales performance of your products. When your cosmetic products hit the shelves of retail stores, great cosmetic bottles can instantly grab the attention of consumers. On the contrary, when your cosmetic packaging bottles are mediocre, then they are bound to fail to attract consumers’ attention. Therefore, you should also pay close attention to its appearance as well as its performance. If your cosmetic sales are slowly declining, then you will be evaluating your cosmetic packaging bottles so that you can update them.

Evaluate your target customers. Are they the same customers who bought your cosmetics 5 years ago? What are the customers’ buying behaviors and preferences? Can cosmetic packaging bottles influence your target audience? Different generations of customer segments respond differently to cosmetic packaging design. When your target customer group changes, you will update your product packaging bottles according to the aesthetics of your target customer group. Otherwise it will not resonate with your target customer base, which will affect the overall sales of your product. Paying attention to your consumers and learning more about them will help you determine the interests and preferences of your target customers. The colors, fonts, patterns, and materials in the cosmetic packaging bottles will shadow the consumer’s desire to buy.

As consumer aesthetics improve, brands should follow the trend and update their bottles to meet modern aesthetics. Updating cosmetic bottles not only provides users with a new look, but also expands the target customer base.