Lipstick market expected to grow exponentially over the next 8 years

The lip gloss trend has been around for decades, but the recent resurgence has resulted in sales of lip gloss tubes expected to grow over the next 8 years.

Forecasts from Future Marketing Insights and various global sources on cosmetic packaging support these claims. Let’s see why lip gloss tubes are worth the investment!

3 Reasons Lip Gloss and Tube Packaging Is Growing

1. Travel Ready

Nothing is better than being able to keep your most used beauty products handy at all times! Glittery lip tubes take up very little space and the inserter is secure so you don’t have to worry about damaging them while on the go.

Providing a comfortable product is valuable to the average consumer; lipsticks are ideal beauty products for everyday use.

2. Ease of Customization

There are a variety of lip tubes on the market. Are you looking for an elegant, slim design or one that’s a little less traditional? There are many ways to highlight your product.

Some companies strap mirrors to the tube for precise application or opt for a thin coating. Dressing up your product with a decorative coating is a great way to keep it fresh.

3. Fun Factor

Beauty trends have moved away from traditional formats and now feature different and sometimes weird color combinations. Gone are the days when red and pink palettes were the only options! Cosmetic companies have begun experimenting with all color ranges.

Lip glosses, dyes, and cushion applicators are now available in a variety of fun colors to suit different colors and preferences. The increase in variety is expected to have an impact on the sales of cosmetic tubes.

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