How brands can attract customers through cosmetic packaging bottles

Attracting new customers costs six times as much as retaining old ones, and nearly 60% of consumers are willing to buy new products from brands they are already familiar with. However, attracting new customers and inspiring brand loyalty is crucial for every business, which means it’s a goal for every company. A consistent brand identity in cosmetic bottles can increase product sales by up to 23% when chosen, and certain brand elements in cosmetic bottles, such as iconic colors, can increase brand awareness by up to 80%, all of which contributes to a cohesive identity that 90% of consumers expect.

Branding and cosmetic bottles can motivate users to instantly purchase your cosmetics and also help build customer loyalty. While shopping begins with admiring the packaging design, the visual experience can influence future purchase rates and develop customer loyalty to the brand. And, with 44% of post 90s alone claiming that they will stay loyal to the brand they buy if they buy a certain cosmetic product and feel good about it, it’s well worth it to maintain that loyalty.

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Cosmetic branding and product packaging design play a crucial role in consumer access to information. When consumers are wandering the aisles of a supermarket looking for the right cosmetic, they need to know the brand of the cosmetic as well as the product information of the cosmetic and so on. Shopping malls are filled with various brands and flavors of cosmetics, so how do we motivate customers to choose your product among similar cosmetics?

Although the information in the cosmetic bottle plays a very important role in the product. But before customers see your product information, need to be attracted to your product. And the best way to attract customers is the cosmetic packaging bottles. Illustrations, colors, and craftsmanship in the packaging bottles are the best ways to attract the eyes of the customers. Before customizing the product packaging bottles, the brand needs to understand the target buying group of the product, and then according to the preferences of the target group to choose the illustrations, colors, and processes in the cosmetic packaging bottles.

Cosmetic brands use packaging bottles as one of the best solutions to attract target consumers and retain regular customers. This is one of the reasons why many brands spend a lot of effort, time and money to design and customize their bottles.

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