Cosmetic packaging bottle style and considerations

From skin care products to color cosmetics, beautiful bottle design can always attract a lot of attention from potential users. For users, beautiful packaging bottles can not only attract their attention, but also influence their entire shopping experience decision. Cosmetic package bottles are an important part of the customer’s overall brand experience, so in addition to the appearance, the other styles and features of the bottle should also be designed effectively.

The first step is to determine how the cosmetic package bottle will fit into the overall brand experience. Whether cosmetics are sold online or in brick-and-mortar stores, it’s important to think of all packaging as part of the overall brand experience. That’s why your cosmetic package bottles should reflect your brand personality and values as well as be consistent with the brand’s other marketing tools.

Consider the basic function of the bottle as well as the special needs of the product Related considerations should be made before selecting the packaging pattern and typography, it is very important to determine the basic function of the cosmetic packaging bottle. Is there a need to convey important information about the use of the product and its ingredients through the cosmetic bottle? Is the product affected by light?

It is very common for packaging bottles to convey important information about cosmetic products. For products that are susceptible to light, such as essential oils, they can be protected in two parts, and their inner packaging can be reduced by using dark glass bottles.

Although our lives are filled with a wide variety of cosmetic bottles, the more beautiful they look, the more they will attract the attention of the target user, but in addition to the beautiful appearance, it is also very important if the bottle can create other effective functions for the product and the brand.