10 Things to Consider for the Perfect Lip Gloss Package

If you’re launching a lip gloss brand or expanding your cosmetics company to include gorgeous glosses, it’s therefore important to look for high-quality cosmetic containers that protect and showcase the quality inside. Lip gloss tubes aren’t just a functional necessity; they’re also central to a customer’s first impression. Cheap-looking lip gloss packaging or messy leaky tubes can instantly ruin a buyer’s experience, whether they like the gloss itself or not.

This comprehensive guide contains basic questions and insider tips to help you define your brand’s unique style and find the right packaging partner.

Do I want to package my lip gloss in a jar or tube?

Tubes are the most common packaging option, but they’re not the only one. If you’re creating a thicker, more balm-like lip gloss formula with firm beeswax or butter, you may want to consider a jar! Jars are also an option for highly pigmented glosses that need to be applied using a dedicated makeup brush. For the rest of this guide, let’s assume you’re opting for traditional tube packaging.

What size tube do I want?

Some wholesale suppliers of lip gloss containers offer a wide range of size options, but 3ml is the standard for empty lip gloss tubes. You should also consider whether you want tester- and sample-sized tubes. Ask your packaging partner if they can do both.

Does my product look better in a frosted or clear tube?

Both style options have their own perks! Pigmented and iridescent lip gloss formulas usually look best in clear tubes because it’s easier to compare colors and see the shimmer. Frosted tubes add a degree of luxurious sophistication and look amazing in lighter or non-pigmented glosses.

Do I want a classic tube or an artistic shape?

The packaging you choose should reflect the core personality of your brand. The classic tube is designed for a reason – it allows customers to access the maximum amount of product and offers a compact, travel-friendly design. However, if you’re launching a distinctive, edgy lip gloss brand, you may prefer to break the mold with a unique molded bottle shape.

How do I cap off the tube?

Most lip gloss brands choose neutral colors like black, silver and gold to support the unique color and shine of the internal formula. Matte caps add a modern sense of contrast, while shimmery caps intensify the reflective, glossy finish!

Do I need to choose an applicator?

The “Bean Foot” applicator is the industry standard for lip gloss containers, with the easy-to-use contoured shape that customers have become accustomed to. Some suppliers offer different types of applicator shapes and styles, but the quality of the material is often most important to the consumer. For cleaning applications, look for durable applicators made with synthetic esters and natural fibers.

Are cosmetic packaging supplies labeled?

If convenience is your top priority, you may need to find a supplier that offers in-house design and printing for a one-stop store, but it will come at a price. By working with a separate tubing supplier and printer, you’re more likely to find better wholesale pricing. Enjoy affordable packaging and convenience by asking your supplier if they can ship directly to Label Screen!

Are lip gloss tubes sealed?

This one is a no-brainer, but it shouldn’t be overlooked. Unfortunately, some cheap suppliers cut costs too low to support quality. Test your product at different temperatures with a variety of different formulas and tubes before launching to make sure your product doesn’t leak, spill or risk contamination once it reaches your customers.

Does the supplier have a minimum order quantity?

Minimum order quantities (MOQs) are fairly common in the industry, but it can be difficult to change packaging, fulfill last-minute orders, and add inventory in small quantities. Look for a supplier that does not have MOQs so you have the flexibility to buy what you need, when you need it. This also allows you to purchase low-cost samples to test before submitting a large order.

Where is the supplier located?

Fast shipping times and clear communication are essential, especially during the launch phase of your lip gloss brand! When comparing cost-effective, high-quality packaging options that match your brand’s style, you should also consider the supplier’s native language, time zone, and shipping speed. For domestic suppliers, you should not accept anything more than a 24-48 hour order fulfillment time!