The four main reasons affecting the design of cosmetic bottles

Every cosmetic company is committed to designing unique cosmetic bottles that make their products stand out in the market. The cosmetic industry is one of the most important industries that emphasize on package design. According to a recent study, it is known that the beauty industry is valued at around $532 billion. In other words, the cosmetic industry is very competitive and one of the opportunities to stand out from the market is your cosmetic packaging.

What if you designed cosmetic packaging bottles that fit the market? Let’s take a look at these factors that influence the design of cosmetic bottles.

Current trends

Everything in the cosmetic industry is designed to make people look better, and cosmetic bottles are the perfect opportunity to showcase the fashion of your products. Now, cosmetic bottle design trends are getting a little blurry, as the two main trends that are popular in 2020 are diametrically opposed to each other that is minimalism and luxury. For many skincare companies want their bottles to be very simple and modern. On the other hand, for some makeup companies may want the products they use to have very luxurious and exaggerated packaging. In other words, you have to understand the customers that your product has as well and cater to their preferences.

Brand Image

Every cosmetic brand is unique and should use their originality to their advantage. There is no brand that doesn’t want to gain more loyal customers. The prerequisite for an average customer to become a loyal customer is to first identify with your brand image as well as your brand story. Your brand image is your main competitive advantage because the story and unique point of view cannot be replicated by your competitors.

User Experience

Your customers should always have an exceptional experience with your product, which includes the product itself, as well as the unboxing experience and the convenience of the cosmetic case. One factor that many customers usually consider when choosing a cosmetic product is how protective it is. Will the cosmetics be damaged if they are dropped or if they get wet. Your gift box should have some sort of locking mechanism on it to keep the product safe.

Environmental Awareness

In recent years, customers are more likely to consider the environmental friendliness of cosmetic bottles before choosing them. In fact, we can tell from the retail market that eco-friendly packaging design has become a trend in most industries, apart from the cosmetics industry. This includes the use of recycled materials as well as minimizing the waste of packaging materials.

Whether your brand has been constantly adapting its packaging or has been using the same cosmetic box bottles since the brand’s inception. We should all keep our product packaging in line with current trends while staying true to the brand image as well as the customer experience and environmental awareness.

The above are the factors that affect the design of cosmetic bottles, of course, this is not an absolute judgment standard. Because in the design of cosmetic packaging bottles, in fact, but also take into account the cost of molds, if the market does not have molds need to be redeveloped, it is also a lot of money. Guangzhou Yu plastic packaging materials focus on cosmetic packaging design, development and production, to provide you with one-stop customized solutions for cosmetic packaging materials.