Why are cosmetic packaging materials “reprocessed”

If the cosmetic packaging field was still “clearly divided” five years ago, now the packaging market has launched a competition between foreign companies and private companies. It has become the norm to exchange quotation for market. The packaging material suppliers that served international big brands in the past have also begun to extend olive branches to domestic brands. At present, the cosmetic packaging material suppliers in the industry are wandering between quotation and quality, striving to find a balance point to cope with the “reshuffle” of this industry undercurrent.

In the cosmetics field, which has always been particular about product innovation, even the poor cosmetic packaging materials that can be seen everywhere imply the “innovation drive” that carries multi-functional descriptions. In the field of cosmetic packaging materials, a wave of “secondary processing” is sweeping in. Different from the simple and difficult to highlight the characteristics of mold manufacturing in the past, the cosmetic packaging materials through “secondary processing” can further improve the quality of product packaging through decoration, spraying, inlay plating and other technologies on the basis of several relatively mainstream plastic models. As we all know, most of the cosmetic packaging materials and raw materials cannot be produced in a unified manner, and the cosmetic packaging materials of outsourced products such as lipsticks and powder boxes are more difficult to make major changes in appearance and shape, which requires suppliers to make some modifications to the product appearance.

In addition to enhancing the “sense of value” and satisfying consumer demands, in the multi-functional description of products, the “mix and match” of some functions can bring consumers a “humanized” user experience. For example, a roller with a massage function is installed on the top of the traditional lip gloss, “which can massage the lip skin while creating lip makeup”. And a mascara has a retractable soft brush on the top of its packaging, and its original purpose is to clean up the eyelashes that are easy to clump after applying mascara. It is precisely in the multi-functional description that the user experience is always emphasized, and the color cosmetics packaging materials show more humanized characteristics.

The use of new materials may balance price and quality

In the color cosmetics packaging materials, a certain part of the products need to rely on “secondary description” to enhance the sense of value, but for some fast-moving consumer goods, such as lipsticks, lip glosses, etc., balancing the price and quality of their packaging has become a key factor in attracting customers. The bottle cap made by drip molding technology can perfectly combine color and shape, eliminating the process of filling and inlaying decorations on the plastic bottle cap in the later stage. The use of drop molding technology, on the one hand, allows the bottle cap to be formed in one go, saving the production cost of the later processing link; on the other hand, the thorough use of colors can also create the required images on the bottle cap at will, and the appearance description space of the bottle cap packaging is greatly expanded.

HCP, a new material that is seeking a research and development patent, is said to save 20% of the production cost of plastic packaging materials. It is understood that the company has successfully applied for 149 production patents in China. Li Hongxiang believes that the use of new technologies and new materials is the key to balancing product prices and quality.

The “quality life” of cosmetic packaging companies is mold manufacturing. Molds with high enough precision can ensure that product quality meets international standards. In this sense, professionalism selects the “orders” of packaging companies, and holding high-precision production molds ensures the “professionalism” of cosmetic packaging companies to a certain extent.