A Brief Analysis on the Design of Cosmetic Packaging

In the packaging category of chemical products, with the advancement of technology, packaging development has gradually highlighted personalized display and innovation, the introduction and application of new technologies, the development and replacement of new environmental protection data, and peaceful and convenient packaging will be more popular in the market.

For novel products, if new packaging is used, the impact on customers will be greatly enhanced.
In addition, new packaging can increase the glory and absorption of a very ordinary product.
The packaging methods are dazzling; at the same time, in order to better promote their own products, manufacturers stop their own differences, suitable for their own classification and packaging characteristics.

The main features of modern cosmetic packaging technology are as follows:

1. Solid packaging.

2. Packaging of solid granular chemicals.

3. Packaging of liquids, emulsions and pastes.

4. Chemical spray packaging.

According to the above conditions, the development trend of separation packaging, modern packaging has the following characteristics in terms of packaging materials and container selection, packaging design and packaging design.

1. Plastic materials and composite materials are increasingly widely used in the packaging of chemical products.
Packaging containers, especially plastic bottles, are becoming more and more diversified.

2. The use of glass bottles is restricted.
Due to the inherent defects of glass bottles (such as severe, fragile, etc.), if glass bottles can be replaced by plastic or composite materials, plastic containers or composite containers are usually used to stop packaging, while for high-end chemicals or volatile, odorous chemicals such as perfumes, glass bottles are usually used to stop packaging.

3. Diversification of packaging specifications to meet different consumption levels.
Due to the increasingly fierce competition in the chemical product market, consumers are investing more and more in chemical product packaging.
For low-end and medium-end items, the capacity of packaging containers is diversified to meet different needs as a choice for consumers; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially to meet the consumption mentality of young girls due to novelty.

4. Serialization of chemical packaging design.
The so-called serial packaging design refers to the packaging design of similar commodities, based on different colors, waterlines or different shapes and stop trademark patterns and text types.

5. The packaging of chemicals needs to be personalized more and more.
The packaging of chemical products must correctly convey the different personality characteristics of consumers’ consumption needs for chemical products and show the aesthetic tastes of different people in order to successfully complete the sales of chemical products.

6. Localized products, such as moss and perfume, are packaged in the form of spray packaging for consumers to use.
The packaging of chemical products pays more and more attention to the structural design and accessory design of containers, making it easy for consumers to grasp, obtain and quantify in various environments.