Cosmetic packaging material innovation: a new blend of environmental protection and beauty

In recent years, with the booming development of the cosmetic market, the design and innovation of cosmetic package material bottles have also ushered in new opportunities and challenges. In this paper, we will discuss the latest trends in cosmetic package materials, analyze their innovations in environmental protection, functionality and aesthetic design, and look forward to their future development direction.

Environmental protection has become one of the major trends in cosmetic packaging innovation. As consumers become more aware of environmental protection, more and more brands are focusing on packaging sustainability. For example, MetsaBoard has introduced the Skincare 2.0 Gift Box design, which reduces the use of plastic and provides a plastic-free and recyclable packaging solution. This design not only reduces environmental impact, but also improves the consumer experience with unique opening and reclosing features. The use of environmentally friendly materials is also becoming increasingly popular. PCR materials (i.e., recycled plastics), wood-plastic composites, and marine materials are becoming more mainstream. Eastside Beast’s new product package adopts the concept of “sustainable design”, using environmentally friendly replaceable cores to express the brand’s environmental advocacy, and marble material to increase the visual impact, helping the brand stand out.

The aesthetic design of the package is also an important aspect of innovation. While pursuing fun and high value, it is also necessary to ensure the functionality of the package. ABeam has set up a marketing innovation team to provide brands with customized package design services, including appearance design and structural design. This not only improves the effectiveness of new product development, but also enables brands to stand out in the market.

Functional innovations should not be overlooked. For example, OldSpice launched Cleanwater deodorant in a paper tube packaging made from 90% post-consumer recycled material, demonstrating the possibilities of packaging reduction.

And France’s L’Oréal Group has launched bottles made entirely from plastic recovered using Carbios’ bio-enzymatic recycling technology, which is expected to go into production in 2025.

These innovations not only demonstrate the brands’ commitment to the environment, but also provide consumers with more choices. The design and innovation of cosmetic packaging bottles is moving in three major directions: environmental protection, functionality and aesthetic design. With consumers placing greater emphasis on environmental protection, as well as continued technological advances and diversification of market needs, the future of cosmetic packaging materials will be more sustainable and innovative.