The future development trend of cosmetics packaging from lipstick packaging

Looking at the future development trend of cosmetic packaging

Lipstick packaging should represent the forefront of fashion trends. Because of this, the outer packaging of cosmetic products also reflects the trend everywhere. As the business card of cosmetics, packaging design can influence consumers’ impression of products from the beginning and play a pivotal role in the process of gaining consumer recognition. They show different tastes with colorful and elegant colors, simple and elegant shapes, and practical and popular materials.

The care and improvement of cosmetics in packaging allow all women to enjoy both visual and use. Many people are attracted by cosmetics because of the packaging. After purchasing, they find the excellent quality of the product and then become loyal supporters. The author believes that the brand that can make packaging into a work of art will also have its R&D personnel really care about our face.

Future development of cosmetic packaging

Cosmetic packaging will usher in a high-tech and revolutionary era in the future. More new packaging concepts and new materials will be used in cosmetic packaging design, and improving the scientific and technological components in packaging design will become the public’s demand for packaging. Cosmetic packaging needs to be protective, functional and decorative. The trinity is the future development direction of cosmetic packaging.

1. Fresh-keeping cosmetics will occupy a considerable market

Because manufacturers produce products without preservatives to meet customer needs. Manufacturers fill them in very small containers, which customers can use up at one time. For example, many brands of essences use this packaging method. This kind of cosmetics is too expensive and will not become a mainstream product in the market, but it is a symbol of the future fashion and luxury lifestyle, so there will be a stable consumer group.

2. Development and design of green packaging materials

Many cosmetics manufacturers have begun to pay attention to environmental protection issues, and have also added environmental protection considerations in the selection of cosmetic packaging materials, considering whether these materials can be recycled, which is in line with the increasingly important environmental awareness.

3. Multi-layer plastic composite technology

It can make multiple layers of different types of plastics composite together and form them at one time. You can choose any imaginable color and design various containers. With multi-layer plastic technology, plastic packaging can completely isolate light and air to prevent skin care products from oxidation. On the other hand, by blending different types of substances, it can obtain wonderful visual effects and unique hand feel in appearance, and improve the bendability of the hose.

4. Vacuum packaging is quietly rising

Vacuum packaging can protect skin care products containing fat, rosin oil, and vitamins. It has the advantages of strong protection and high elastic recovery. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complex containers.

5. Plastic bottles still occupy an important position

The advantages of plastic containers have always been light weight, strong and easy to produce. Through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparent characteristics that only glass had before. In addition, PETG can be easily dyed into various colors, and even after anti-UV treatment, the transparency remains unchanged.