Appreciation of Sulwhasoo Cosmetics Packaging Design

With the improvement of female users’ spending power, the production and sales of cosmetics products for health and beauty purposes have developed rapidly, resulting in increasingly fierce competition in the cosmetics market. In order to increase sales, some cosmetics merchants have customized unique cosmetic packaging materials. Sulwhasoo is a famous Korean cosmetics brand and one of the three top brands (AmorePacific, Sulwhasoo, Hera) under AmorePacific Co., Ltd., one of the largest cosmetics companies in Korea. Sulwhasoo’s unique bottle design is full of rich palace secret recipe colors, reflecting the characteristics of Korean herbal medicine products. The outer packaging box design is elegant and noble, and you can feel the charm of brand culture!