How to choose cosmetic glass bottles?

At present, in the high-end cosmetic packaging market, manufacturers still prefer glass bottle packaging. This is mainly because glass bottles have many advantages. First of all, cosmetic glass bottles have good texture, beautiful appearance, and high-end, which caters to the demand for high-end cosmetic packaging. Secondly, the development of the cosmetics market, the growing market space for high-end cosmetics, and the need to shape brands have all driven the market for cosmetic glass bottles. Finally, with the improvement of people’s living standards, the demand for the quality of packaging products is getting higher and higher. Under such circumstances, it is inevitable to improve the grade of cosmetic glass bottles.

Cosmetic glass bottles account for a considerable proportion of the value of cosmetics, and exploring cosmetic glass bottles has always been a compulsory course for many manufacturers. So, how to choose cosmetic glass bottles?

First, the appearance, design and workmanship of cosmetic glass bottles. We all know that high-end cosmetics have strict requirements for external packaging design. Therefore, style design and workmanship are two important criteria for the selection of high-end cosmetic glass bottles. Secondly, the scale of the cosmetic glass bottle manufacturer determines the production quality level and the later delivery status. Finally, the price of high-end cosmetic glass bottles, which is related to the packaging cost of cosmetics in the later stage.

1. The main function of cosmetic glass bottles
General cosmetics are mostly liquid, emulsion or paste, and do not have a distinctive appearance. Only through exquisite and unique glass bottle design can their own characteristics be expressed. Therefore, cosmetics generally rely on glass bottles to sell well. From the perspective of consumers, first of all, it is necessary to attract consumers’ attention and then arouse consumers’ desire to buy. That is, only when cosmetic glass bottles attract people’s attention will a series of subsequent behaviors occur. According to research on human eyeball activities, people react to colors the fastest. The power of glass bottles may depend on how to reconcile color contrasts to make them lively and eye-catching in stores, and soft and not dazzling after buying them home. When consumers are attracted by advertisements to stop and linger in front of cosmetic display shelves. If the glass bottle makes them buy, then the glass bottle design is a failure.
Fashionable, eye-catching, dynamic and interesting external glass bottle design and the adoption of new types are one of the means for cosmetics manufacturers to win. Take the well-known P&G as an example. The bottle material of the newly launched “Jishuang” bath brand has changed from the previous hard plastic texture to a more humanized soft plastic. In this way, the affinity of its products has been increased invisibly. It can be said that the successful launch of “Jishuang” is closely related to the choice of glass bottle materials.

2. Improve the taste
In people’s daily life, cosmetics are becoming an indispensable product. While beautifying life, cosmetics have also formed a consumer market with huge business opportunities that cannot be ignored. Various skin care concepts are emerging in an endless stream, and various glass bottles are competing for beauty, which is dazzling. Many products not only sell efficacy, but also sell fashion and culture. The fashion and culture of cosmetics are usually what we call taste. How to reflect the taste of cosmetics, in addition to product advertising and product counter display, glass bottles are an important link. A decent glass bottle can not only directly stimulate the senses of consumers, but also fully reflect the taste of the product. Therefore, as the “outer coat” of the product, the glass bottle should not only have the function of holding and protecting the product, but also have the function of attracting purchases and guiding consumption.
Take the crystal series products produced by Dalian Eco-Beauty Cosmetics Co., Ltd. as an example. Because of its unique paste manufacturing process – the first use of fully automatic computer paste-making machinery, various essences with different functions are made into spherical particles, silk flowers and other shapes, and placed in a slightly transparent gel. Not only is the appearance crystal clear, fashionable and beautiful, but also because it completely seals the essence and uses the conduction of active metal ions, it can restore the natural vitality of the skin more quickly and effectively than general paste-like skin care products and eliminate skin problems. Considering the beauty of the paste, the designers tended to choose organic glass materials with good transparency, strong plasticity, and a stronger feel than glass in the selection of the outer glass bottle body, and matched them with gold and silver bottle caps of superior quality and glossiness, giving the crystal series cosmetics a luxurious and fashionable connotation. Since the product was put on the market, it has been favored by young and middle-aged female consumers.

3. Improve the value
The psychological value of cosmetics plays a big role. For the same lipstick of about 4g, Shiseido, CD, Lancome, Givenchy and other brands sell for hundreds of yuan, while domestic brand lipsticks are generally sold for only tens of yuan or even lower. This includes the psychological value of the product’s appearance, glass bottle decoration, trademark, corporate image and other factors.